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The
Playbook


Why Every Great Marketing Strategy Needs a "Full Court Press"
In basketball, a full-court press is about intensity, pressure, and forcing the opposition into a mistake. In marketing, the principle is the same. Many brands make the mistake of playing "half-court" — waiting for the customer to come to them. But the most successful campaigns adopt an athletic mindset: understand the market spacing, anticipate the consumer's next move, and pivot the moment the data tells you to.
Daniel Bok
3 days ago3 min read
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